The fast facts and the slow ones, in one place.

Fast facts

One-paragraph description

Hashmark is the editorial and analytical layer franchise mode has been waiting for. It ingests Madden NFL Companion App exports, preserves the postseason data the game itself destroys at every season turnover, snapshots the scouting record on every export, generates editorial-quality recaps in the register of The Athletic and NFL Films, and builds a single proprietary player rating — HashmarkIQ — on top of the longitudinal record only Hashmark holds.

What is uniquely Hashmark

• The Playoff Vault — postseason data preserved at the row level, forever
• The Scout Archive — every scouting belief snapshotted on every export, immutably
• HashmarkIQ — a single, defensible, cross-position player rating with its methodology public
• Breakout Detection — outlier games weighted by draft round, age, trajectory
• The College Years — synthesized prior chapters for every rookie, calibrated to real conference distributions

Brand assets

The Hashmark mark is two equal-weight horizontal rectangles. The wordmark is “Hashmark” set in Tiempos Headline 300, sentence case, +20 tracking. The palette is charcoal #1A1817, bone #F5F1E8, single amber accent #E8A547.

Four SVG files, ready to drop into a layout. Bone variants for dark backgrounds (default); charcoal variants for light backgrounds (press use).

• Mark — bone on dark (SVG)
• Mark — charcoal on light (SVG)
• Lockup — bone on dark (SVG)
• Lockup — charcoal on light (SVG)
• Usage notes (Markdown)

PNG variants and the full visual-identity spec are available on request — write to [email protected].

Founder bio

Carter Glotz is the founder of VaultSpark Studios. VaultSpark is a portfolio of independent software studios — Hashmark is the football-focused project in that portfolio. Carter writes the product's soul documents and edits its generated copy.

What we'll talk about

• The editorial register and why we refuse the broadcast voice
• Why the postseason data destruction problem is the moat
• HashmarkIQ methodology (once the spec ships)
• Building serious editorial software for an audience the industry talks down to

What we won't talk about

• Real NFL player projections or fantasy advice — out of scope
• Save-file editing or any modification of game files — we don't do it
• Specific revenue figures pre-launch

Press contact

[email protected]. We respond inside 24 hours during business days. For background conversations, mention the outlet and the angle and we will arrange a call.